Skoda, the leading automotive manufacturer in the Czech Republic, announces its much-anticipated comeback to the Singapore market. Four of Skoda's crowned jewels, the Rapid Spaceback, the Octavia, the Superb and the Kodiaq, will find its home at the brand's new flagship showroom located at Skoda Centre Singapore on 26 Leng Kee Road.
The return of Skoda in Singapore is part of the 'Future 15' markets mapped out in the brand's growth story The launch of Skoda in Singapore signals an important milestone for the brand as Singapore is part of the 'Future 15' markets mapped out in its growth story. It will also be the first Southeast Asian market to have a direct dealership.
As the parent company, Volkswagen Group Singapore will directly import and run Skoda's retail operations here.
This will mean better control of the ownership experience for Skoda owners from the moment the customer purchases the car to the collection and aftersales. And for the first time, Skoda customers in Singapore will have access to the latest model lineup straight from Mlada Boleslav, Skoda's headquarters.
The new Skoda Singapore showroom, occupying a space of 940m2, is a testament to the company's commitment in this market. Modelled after the brand's global identity, the fresh, striking and modern design of the showroom reflects the qualities of the Skoda brand while the clean and spacious layout emphasizes the brand's promise.
The showroom's space of 940m2 is a testament to the company's commitment in this market The open and welcoming approach allows direct and easy interactions with the Skoda sales representatives, which is central to the customer experience.
At the core of the Skoda brand is its 'Simply Clever' philosophy, which means the simple sophistication of ingeniously designed cars.
The reputation of Skoda as a maker of inexpensive but strikingly functional cars can be found in its very DNA. The 'Simply Clever' philosophy not only eases its customers' lives, but also makes using and driving the car itself more intuitive and simpler.
With the alliance of Skoda and Volkswagen in 1991, Skoda cars now have the advantage of sharing the Volkswagen Group technology and parts, such as the MQB platform across its entire range. This means high-quality cars without the high price tag.
Combining generous dimensions, innovative assistance systems, comfort, powerful engines and Skoda-typical 'Simply Clever' features - making performance, fun and comfort sync like never before. That's what Skoda SMART is.
According to Mr. Ricky Tay, the intention is to meet the mobility needs of Singaporeans with Skoda's lineup The Skoda story is like none other. Every car with the winged arrow on its bonnet proudly stands for a long tradition of constant innovation. It has a deserved reputation for cars built to the highest standards, engineering innovation, championship-winning motorsport and outstanding customer service.
Its production volume and export to over 100 countries around the world makes Skoda the leading carmaker in the Czech Republic. Its key to success lay in vehicles that are ingeniously designed, highly reliable, and affordable to own. 2017 marks the best year in Skoda's 122-year history, with a delivery record of more than 1.2 million vehicles worldwide.
"We could not have chosen a better time to bring the brand back to Singapore. Globally, Skoda is going full throttle ahead with new models, solutions and products for the mobility of the future that will delight Skoda fans around the world. With the return of Skoda to Singapore, our intention is to meet the mobility needs of Singaporeans with Skoda's lineup of award-winning models," says Mr. Ricky Tay, Managing Director, Volkswagen Group Singapore.
Car buyers in Singapore will be able to experience what Skoda SMART means starting from 23rd March 2018.
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